Trademarks, which can include words, logos, shapes, colors, smells, and even combinations of the same, can represent one of the most important assets of many businesses. Having a good trademark can distinguish the business’ products and/or services from those that competitors provide. Accordingly, it can be critical to the success of a business to secure trademark protection.
Despite the value that good trademark protection can provide to a business, many businesses either choose not to file for trademark protection or try to do trademark filings on their own. It is understandable that there can be a reluctance to hire an attorney to handle trademark matters when the forms seem easy to fill out and, of course, doing the filing without an attorney seemingly can save money. However, you don’t know what you don’t know, and Kirby Drake Law is here to help you avoid the pitfalls that can occur in trademark prosecution.
Kirby Drake Law will help you through all stages of trademark prosecution including, but not limited to,:
- Due diligence to reasonably confirm that the trademark is a good one (i.e., capable of being protected and enforceable) before filing;
- Preparation of federal and/or state trademark applications that meet the requirements and provide the business with a trademark that is neither too broad nor too narrow in its coverage; and
- Completion of the trademark registration process and maintenance of trademark registrations.
The cost of consulting an attorney to file and/or maintain a trademark can be minimal in comparison to the costs that may arise in attempting to salvage a trademark application containing serious errors, reviving a trademark registration that has lapsed, or fighting a trademark infringement lawsuit. Kirby Drake Law is here to help you get that knowledge and feel empowered through the trademark process. No project is too small, and no question is too insignificant when it comes to your brand protection.
Want to learn more? Check out these presentations and contact Kirby Drake Law to discuss your trademark needs and next steps: